Squad Up
Exercise with your friends from anywhere!
Project
Too busy to go to the gym? Can’t exercise during a pandemic? Stay fit and exercise from home and connect… with friends!!! With Squad Up, an interactive all-in-one health and fitness app, you will be able stay healthy and work out together with friends during any lockdowns.
Meet Leo
The Problem
A lot of people are too lazy/busy and don’t (or cannot) exercise/go to the gym and don’t know how to eat well.
- Inactivity
- Poor Nutrition
Especially during a pandemic and lockdowns, it might be hard for people to even get out of the house.
Solution
What can be a good solution to this problem?
An interactive social app that educates and informs the users on how to exercise and have good nutrition.
Value Proposition
Competitors'
Analysis
5 Competitors are compared to identify their pros & cons.
User Research
User research was conducted in order to get more information on what users think about exercising & health. Some of the questions include:
- Demographic (Gender, age, occupation)
- Do you exercise? What exercises do you do?
- How important is it for you to stay fit?
- What’s your motivation for exercise?
- Where do you exercise?
- Do you exercise alone or with friends?
- What do you think of exercising outside of gyms?
- Would you say you know the proper way to exercise?
- Do you want to be educated on how to exercise?
- Do you think eating properly is important? Do you want to?
- How important is it for you to track your progress of health/nutrition/exercise?
All-in-one App
Compared to all the other competitors, Squad Up will have features that make it a unique all-in-one app.
Key Findings
The key findings gathered from the interviews include:
- Most people are exercising and think it is important to keep exercising
- Almost everyone do different types of exercises
- Some people exercise alone, some people don’t
- Many people do not know how to exercise ‘properly’
- Almost everyone wants to be educated on how to
- exercise ‘properly’
- According 14/15 people, it is essential to track progress of health/nutrition/exercise.
The Squad Up app should:
- SquadUp is essential because people need to keep exercising from home, but needs to have more unique features
- An ‘exercising with friends’ feature helps keep the app engaging, also shows friends’ progresses
- There needs to be varieties of exercises
- Prototype needs to cater to people that exercise alone, as well as with friends
- There needs to be availability for exercise tutorials/consultation
- Progress for: 1. Exercise 2. Nutrition & Weight
Prototype Tour
High-Fidelity Screens
Website Design
It's Leo.. again!
